Reasons why your website needs to be fast?
By Santosh Singh
The importance of a fast website matters to your business more than you realize. A slow-loading website can have a significant impact on your online business. Let us take a look at exactly how not having a fast website impacts your online performance. If we don’t get what we want at a particular time, we find other websites. With pages that load at a fast speed, you will keep your visitors engaged and, more crucially, gain their trust.
This becomes even more important when we are entering our personal details like debit card, credit card, address, OTP, or password. And due to this issue of a slow-loading webpage, anywhere along the connection, the trust of our consumers often leads to results that are most damaging to you and your business.
1. User experience –
Fast websites give visitors better satisfaction and improved user experience. Speed also improves the overall functionality of your website and gives more time and flexibility to your visitors to explore the different sections of your site.
2. Rankings on Google –
Google’s search engine, among other things, ranks the website according to its loading speed. A fast website will rank high in search queries on Google. This will be beneficial for your business to get more views and conversion rates.
3. The Bounce rate –
We know that our website should load in less than 2 seconds. Google said that 2-3 seconds is the time limit that your visitors are willing to wait for your website’s pages to load. If it takes more time, your customers may choose a different website for a fast experience This increases the bounce rate of your website.
4. The Conversion rate –
Google research shows that a half-second delay in page loading causes a 20% traffic loss, while a one-second delay causes an 11% decrease in page views per visit.
In addition, a 1-second increase in page loading time improves conversion rates by 50% to 60%.
“Optimal conversion is reached at 2 seconds” – Nielsen, 1997
5. Loading speed and SEO –
If a site has a high bounce rate and a low number of page views, it makes Google understand that the site doesn’t satisfy the user’s request and it will automatically lower that site in the search results. As we have seen, the loading times increase the bounce rate, if your site loads slowly it could have a loss of position on the Google search results. Improving its performance will have a lower bounce rate and as a result, it will have a higher chance of your page reaching the top position on Google.
Factors behind the speed of a site:
Focus on optimizing your website and transforming it into a fast website. The most important thing to consider is the loading time, which should be under 2 seconds.
An essential factor in building a fast site is to have to perform hosting. No matter how much you optimize the code of your website, if the hosting service you use is not performing well, your site will never be fast.
The HTTPS protocol, in addition to being increasingly essential, supports and provides a greater performance since it allows simultaneous downloading of resources.
Page size depends mainly on images and programming languages. In an average site, 50% of the page weight is due to images, so it’s important to optimize the images. It would be desirable to be able to stay under 1MB, but unfortunately, it is not always possible.
Optimizing your site to accelerate the loading time will help you to reach your marketing goals. No matter if you are looking to improve the conversion, reduce bounce rate, sales or just improve the service for your customers.
Ways to increase your website speed?
As we know why speed matters, optimizing your site should be a priority and can be done in different ways. You could start taking a website speed test with a tool like Google Page Speed Tool. The speed score and results are detailed for mobile and desktop and you also get a detailed report and opportunities for optimizations that can speed up your website load. The opportunities are related to the following tasks:
- Efficiently encode images
- Eliminate render-blocking resources
- Check plugins and optimize code
- Serve images in next-gen formats
- Check the analytics code running on your site
- Check scripts and fonts
- Use caching optimization systems
- Perform an SEO audit.
With the help of these optimizations, you can boost your speed in a more simple way.
You should take advantage of all optimization techniques at the design and coding levels. Consequently, you will get more customers as the fast site has more conversions and a lower bounce rate with a better user experience overall.